Performance Marketing For D2C & Growth-Stage Brands
Helping D2C, B2B companies, and agencies scale profitably using structured paid growth systems.
Case Studies
Performance Analysis
November 2025
Google ADs – High Ticket Wedding Photography Lead Generation
Kiyano Photography | kiyanophotography.com
Objective : Generate qualified wedding photography inquiries for 40k IND – 2.4L IND pacakges.
Execution
• Built Search + Performance Max campaign structure.
• Designed keyword clusters around high-intent wedding queries.
• Implemented negative keyword sculpting to reduce wasted spend.
• Optimized ad copy (headlines, descriptions, extensions) for conversion intent
• Structured conversion tracking and funnel review.
• Monitored CTR, CPC, CPL, CAC and ROAS.
Results
• ₹4,500 test budget deployed
• 7.2% CTR achieved
• ₹2 CPC after optimization
• 15 qualified leads generated
• 2 confirmed bookings (13.3% close rate)
• 25x+ ROAS during test phase
AUGUST TO SEPTEMBER 2025
META ADS – WHATSAPP CONVERSION FUNNEL
Mini Wrap – Local Retaile & Wholesale | Bengaluru
Objective: Scale WhatsApp conversations and convert retail traffic into bulk wholesale revenue for a local fancy items store leveraging influencer-driven demand.
Campaign Overview
- Platform: Meta Ads (Facebook + Instagram)
- Campaign Type: WhatsApp Conversion Campaign
- Budget: ₹5,000 test phase (₹3,400 optimized spend)
- Duration: 8 Days
- Asset Source: Influencer Creatives + 9.6K Organic Follower Base
Strategy & Execution
1️⃣ Funnel Architecture
- Structured Click-to-WhatsApp conversation campaigns
- Segmented cold audiences, engagers, and warm retargeting pools
- Built layered exclusions to prevent audience overlap and waste
- Fixed retargeting setup gaps and mapping errors to improve efficiency
2️⃣ Creative & Offer Testing
- Tested multiple pricing anchors (₹199–₹249 return-gift positioning)
- Leveraged influencer-style creatives for social proof
- Optimized primary text for urgency and bulk-order intent
- Paused low CTR / high CPR assets early to preserve budget
3️⃣ Budget & Performance Optimization
- Reallocated budget toward highest-converting ad sets
- Reduced Cost Per Result by ~30% (₹11.68 → ₹8.12)
- Maintained CPC under ₹1.40
- Controlled frequency to prevent creative fatigue
- Optimized targeting for retail buyers vs bulk wholesale intent
4️⃣ Conversion Intelligence
- Analyzed WhatsApp conversations manually
- Identified:
- Bulk order behavior patterns
- Negotiation triggers
- High-converting pricing brackets
- Return-gift demand signals
- Refined ad messaging based on buyer intent signals
Results
₹80,000+ Wholesale Revenue Generated
23.2X ROAS
₹340 Cost Per Acquisition
30% Reduction in Cost Per Result
CPC Maintained Below ₹1.40
From ₹3.4K optimized spend.
JULY | 2025
Local SEO – Industrial Manufacturing Visibility
Objective: Improve search presence for a Chennai-based metal enclosure manufacturer targeting industrial and commercial buyers.
Execution
• Restructured on-page architecture (titles, H1/H2 hierarchy, metadata)
• Built keyword clusters around IP-rated enclosures, socket boxes, and industrial electrical units
• Optimized Google Business Profile for local discovery
• Aligned pages to B2B purchase intent (durability, compliance, IP ratings)
• Developed category-level content architecture for residential, commercial, and industrial segments
Results
Ranked on Google SERP & Maps for:
“Best Metal Enclosures in Chennai”
Improved local keyword alignment and on-page clarity.
CERTIFICATIONS
- shreejithkumardas@gmail.com
Phone
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Based in Chennai, Tamil Nadu, India
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