Performance Marketing For D2C & Growth-Stage Brands
Helping D2C, B2B companies, and agencies scale profitably using structured paid growth systems.
Case Studies
Performance Analysis
November 2025
Google Ads – High-Ticket Wedding Lead Generation
Kiyano Photography| kiyanophotography.com
Objective : Generate qualified wedding inquiries for ₹40K–₹1.8L packages
Execution :
Perform• Built Search + Performance Max campaign structure
• Designed keyword clusters around high-intent wedding queries
• Implemented negative keyword sculpting to reduce wasted spend
• Optimized ad copy (headlines, descriptions, extensions) for conversion intent
• Structured conversion tracking and funnel review
• Monitored CTR, CPC, CPL, CAC and ROASance Max) campaigns for a high-ti
Results :
₹4,500 test budget deployed
• 7.2% CTR achieved
• ₹2 CPC after optimization
• 15 qualified leads generated
• 2 confirmed bookings (13.3% close rate)
• 25x+ ROAS during test phase
AUGUST TO SEPTEMBER 2025
META ADS – WHATSAPP CONVERSION FUNNEL
Local Retail & Wholesale | Bengaluru
Objective : Scale WhatsApp conversations and convert retail traffic into bulk
wholesale revenue for a fancy items store leveraging influencer-
driven demand
Campaign Overview
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Platform: Meta Ads (Facebook + Instagram)
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Campaign Type: WhatsApp Conversion Campaign
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Budget: ₹5,000 test phase (₹3,400 optimized spend)
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Duration: 6 Days
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Asset Source: Influencer Creatives + 9.6K Organic Follower Base
Strategy & Execution
1️⃣ Funnel Architecture
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Structured Click-to-WhatsApp conversation campaigns
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Segmented cold audiences, engagers, and warm retargeting pools
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Built layered exclusions to prevent audience overlap and waste
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Fixed retargeting setup gaps and mapping errors to improve efficiency
2️⃣ Creative & Offer Testing
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Tested multiple pricing anchors (₹199–₹249 return-gift positioning)
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Leveraged influencer-style creatives for social proof
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Optimized primary text for urgency and bulk-order intent
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Paused low CTR / high CPR assets early to preserve budget
3️⃣ Budget & Performance Optimization
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Reallocated budget toward highest-converting ad sets
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Reduced Cost Per Result by ~30% (₹11.68 → ₹8.12)
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Maintained CPC under ₹1.40
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Controlled frequency to prevent creative fatigue
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Optimized targeting for retail buyers vs bulk wholesale intent
4️⃣ Conversion Intelligence
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Analyzed WhatsApp conversations manually
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Identified:
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Bulk order behavior patterns
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Negotiation triggers
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High-converting pricing brackets
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Return-gift demand signals
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Refined ad messaging based on buyer intent signals
Results:
₹80,000+ Wholesale Revenue Generated
23.2X ROAS
₹340 Cost Per Acquisition
30% Reduction in Cost Per Result
CPC Maintained Below ₹1.40
From ₹3.4K optimized spend.
JULY |2025
Local SEO – Industrial Manufacturing Visibility
Objective : Improve search presence for a Chennai-based metal enclosure manufacturer targeting industrial and commercial buyers.
Execution
• Restructured on-page architecture (titles, H1/H2 hierarchy, metadata)
• Built keyword clusters around IP-rated enclosures, socket boxes, and industrial electrical units
• Optimized Google Business Profile for local discovery
• Aligned pages to B2B purchase intent (durability, compliance, IP ratings)
• Developed category-level content architecture for residential, commercial, and industrial segments
Results:
Ranked on Google SERP & Maps for:
“Best Metal Enclosures in Chennai”
Improved local keyword alignment and on-page clarity.
Education
2022 - 2025
Bachelors Of Computer Application (BCA)
University of Madras
Certifications
- shreejithkumardas@gmail.com
Phone
Contact
Based in Chennai, Tamil Nadu, India
Follow
@marketingnekoo