• Supported Google Ads (Search & Performance Max) campaigns for a high-ticket local service business (₹40K–₹1.8L packages).

Contributed to keyword research, search intent mapping, ad descriptions, and callout extensions for high-intent local queries.

Analyzed campaign metrics including CTR, CPC, conversions, CPL, CAC, and ROAS to evaluate performance and lead quality.

Monitored live SERP placements and YouTube/Discovery placements to assess ad visibility and asset performance.

Conducted competitor research and auction insights analysis (e.g., Zerowatts Photography, marketplaces).

Helped generate 15 qualified leads and 2 customer conversions (13.3% lead-to-customer rate).

Achieved ~7.2% CTR, ~₹2 CPC, and ~₹1.6K CAC, delivering 25×+ ROAS under conservative assumptions.

Local Retail & Wholesale | Bengaluru

Ran Meta Ads WhatsApp Conversation campaigns to capture purchase-ready demand coming from Instagram organic content and local influencer collaborations.

Helped convert warm traffic into sales, supporting ₹80,000+ in wholesale orders during the first campaign.

Improved Cost Per Result (CPR) by ~30% (₹11.68 → ₹8.12) through creative testing, budget reallocation, and pausing underperforming ads.

Optimized performance using CTR, CPC, CPR, frequency, and efficiency-gap analysis, keeping CTR in the 3–5% range and CPC under ₹1.40.

Identified price-first creatives (₹199–₹499) and return-gift messaging as the strongest conversion drivers.

Reviewed WhatsApp conversations to understand buyer intent (bulk orders, budget queries, age-based gifting) and fed insights back into creatives.

Audited a failed retargeting setup, fixed QA, exclusions, and campaign mapping issues, and added basic guardrails to avoid wasted spend.

Tools & Skills used :

Meta Ads Manager, WhatsApp Lead Ads, Performance Marketing, Creative Testing, Budget Optimization, Funnel Analysis, Retail & Wholesale Marketing

Ranked for “Best Metal Enclosure manufacturer in Chennai”

1. Baseline Technical Enablement
Set up primary pages for indexability.
Implemented basic metadata (titles, meta descriptions, H1/H2 structure).
Added initial keyword targeting around IP-rated enclosures, socket boxes, and power distribution units.
2. Local & Industry Positioning
Positioned the brand as a Chennai-based electrical enclosure supplier.
Started aligning keywords with intent: “IP65 enclosures Chennai,” “weatherproof socket boxes,” “industrial electrical enclosures supplier.”
3. On-Page Content Architecture
Drafted category/collection structure for Residential, Commercial, and Industrial applications.
Added product value props and usage language to support search intent.
Began bridging B2B purchase drivers (spec compliance, durability, IP rating trust factors).
4. Trust & Conversion Signals (Pre-Conversion Layer)
Highlighted IP ratings, weatherproofing, and use-case clarity (not yet optimized with proof assets).
Started building authority narrative but didn’t back it with case studies or spec sheets yet.
5. Keyword Direction.
Strategy > implementation right now. You haven’t hit backlinks, product schema, or landing page clusters yet.